L'Oréal Elvive Colour Protect Shampoo 400ml

L'Oréal Paris Elvive Colour Protect Shampoo is a daily cleansing shampoo for coloured and highlighted hair, formulated to help preserve colour vibrancy and shine between salon visits. The formula is powered with Pure Vitamin Cg (Ascorbyl Glucoside), a stabilised Vitamin C derivative, together with UV filters that help shield strands from sun exposure.

In L'Oréal's own testing, 84% of hair colour is preserved after 40 washes and 200 hours of UV exposure when used alongside the matching conditioner. The lather gently cleanses the scalp while conditioning agents leave hair feeling soft and manageable, making it suitable for all hair types and textures — straight, wavy, curly or coily.

• Powered with Pure Vitamin Cg (Ascorbyl Glucoside) plus UV filters
• Helps preserve colour intensity for up to 40 washes when used with the matching conditioner
• Suitable for all hair types and textures